On-Air Message Criteria

The purpose of the underwriting message is to acknowledge a contribution made to New Hampshire Public Radio and to legally identify the underwriter.

Elements of a message may include a contributor's business name and location, telephone number and/or internet address. Additionally, a value-neutral description of a product line or service may be used, as well as a non-promotional logo or slogan.

Elements prohibited by FCC guidelines include qualitative or comparative descriptions, mentions of awards, price descriptions, inducements to buy, sell, rent or lease, and any "call to action."

NHPR prohibits any "issue" message, i.e. the expression of views with respect to any matter of public importance, or political ads, i.e. any expression of support or opposition for any candidate for political office.

An on-air underwriting message may be up to ten seconds in length. A message usually consists of twenty words, not counting the standard preamble: "Support for NHPR comes from you, our listeners, and from..."

Examples

Merrimack County Savings Bank, an independent community bank, serving individuals, businesses, and families throughout New Hampshire. The Merrimack dot com. Member FDIC, equal housing lender.

The Law Firm of Orr and Reno.  Sustained Excellence since nineteen forty-six - offering sound judgment and a practical approach to New England’s legal challenges. Online at Orr dash Reno dot com.

United Healthcare, which offers expanded employee benefits with United Healthcare Freedom Plans. Learn more at UHC DOT com slash NH Freedom.

Morneau Law, now offering mediation services to assist families working through parenting issues and divorce. More at Morneau Law dot com.

New Hampshire Charitable Foundation, striving to help wealth managers, financial advisors, attorneys, and accountants craft customized charitable giving strategies for their clients. N-H C-F dot org.

Live Free Heating Cooling Electric, a certified Mitsubishi Electric diamond contractor providing ductless heat pump technology and energy efficient home solutions in New Hampshire, Live Free H-C DOT com.

Cirtronics, an employee-owned advanced contract manufacturer in Milford, now hiring. Offering work life balance, on the job training and career advancement. More at cirtronics dot com slash careers.

Capitol Roofing, offering installation and repair of residential roofs throughout New Hampshire. More at Capitol Roofing N-E dot com.

New Hampshire Public Radio reserves the right to exercise complete editorial discretion when determining the format, content, length and scheduling of underwriting announcements. NHPR also reserves the right to reject any announcement which, in our judgment, would violate any FCC policy, fail to serve the public interest, violate station policies or adversely affect the reputation or financial condition of the station.